The three common pricing models
| Model | How it works | Main advantage | Main risk |
|---|---|---|---|
| Monthly retainer | Fixed fee for ongoing team and execution | Predictable and supports iteration | Activity may be disconnected from quality |
| Pay per meeting | Fee for each booked or held appointment | Output is easy to understand | Incentive can favor volume over fit |
| Hybrid | Lower base plus a meeting fee | Shares operating and output risk | Requires precise acceptance rules |
Outbound break-even calculator
Model the monthly economics using your assumptions. The result is a planning estimate, not a performance promise.
Change every input. A responsible buying decision should stress-test the pessimistic case, not only the expected case.
What changes the price
Two campaigns with the same message volume can require very different work. A narrow list of enterprise executives needs more research, proof, care, and reply handling than a broad SMB audience.
- Buyer seniority and account size
- Market size and data availability
- Number of channels and sending profiles
- Research and personalization depth
- Technical email infrastructure, if included
- Qualification and reply-handling complexity
- Reporting, CRM, and sales-team integration
Calculate fully loaded cost
Compare an agency fee with the full alternative, not only an employee's salary. An internal program can include salary, employment costs, management time, recruiter fees, ramp time, data, Sales Navigator, sending infrastructure, CRM seats, copy support, and the cost of turnover.
For an agency, add the retainer, setup fee, software or data charged separately, internal sales time, and any per-meeting fees. Then compare held ICP meetings, accepted opportunities, and pipeline—not send volume.
Questions to ask before signing
- What exact work and software are included?
- Is the fee based on booked meetings or attended meetings?
- How is ICP fit defined and disputed?
- Who owns the domains, data, copy, accounts, and campaign history?
- Who handles replies, reschedules, and no-shows?
- What happens during the first month before results stabilize?
- Can the provider show relevant, verifiable evidence?
Where Beespoke sits
Beespoke's Flat Monthly plan is $1,500 per month. Its Hybrid Performance plan is $1,000 per month plus $100 for each qualified meeting held. Software is separate.
That price reflects a lean, founder-led LinkedIn service rather than a large outsourced call center or a dedicated full-time multichannel SDR pod. Companies needing high-volume cold calling or a large email infrastructure should compare providers built for that scope.
Worked cost scenarios
| Situation | Likely operating model | Budget implication | Decision risk |
|---|---|---|---|
| Founder testing one narrow ICP | Boutique LinkedIn-led campaign | Lower retainer plus tools | Offer may not yet be proven |
| Scale-up needing multichannel volume | Dedicated outsourced SDR pod | Higher retainer, data and infrastructure | Management and attribution complexity |
| Enterprise named-account program | Research-heavy ABM/outbound team | Higher cost per account and longer learning window | Small sample and long sales cycle |
Method for comparing quotes
Normalize every quote to the same scope: channels, sender count, research depth, data, infrastructure, reply handling, qualification, contract length and ownership. Then compare expected cost per held ICP meeting and per accepted opportunity—not cost per email or booked calendar slot.
Sources and methodology
Third-party prices and platform rules can change. These sources were checked on July 16, 2026. Provider-published prices describe their own offers and are used as market examples, not independent averages.