Compare the plans
| Plan | Base price | Performance fee | Best fit |
|---|---|---|---|
| Flat Monthly | $1,500/month | None | Teams that want predictable, consistent execution |
| Hybrid Performance | $1,000/month | $100 per qualified meeting held | Teams that prefer shared output risk |
Outbound break-even calculator
Model the monthly economics using your assumptions. The result is a planning estimate, not a performance promise.
Change every input. A responsible buying decision should stress-test the pessimistic case, not only the expected case.
Included in both plans
Both plans receive the same core campaign work. The pricing model changes how the fee is structured, not whether the target list, copy, follow-up, or optimization receives attention.
- ICP and targeting strategy
- Prospect list building
- Outreach messaging
- LinkedIn outbound campaign management
- Reply and follow-up management
- Qualified meeting booking
- Weekly optimization
What is not included
Software and third-party data costs are not included. The exact stack depends on the campaign and should be agreed before purchase. Advertising spend, cold calling, CRM implementation, and full-cycle closing are not silently bundled into these plans.
If the requested channel or scope falls outside the standard service, we will identify that before an engagement rather than adding surprise charges later.
How the held-meeting fee works
On the hybrid plan, the $100 component applies when a prospect who matches the written ICP attends the meeting. A calendar booking that cancels or does not attend is not a held meeting.
Before launch, both sides agree on company fit, relevant roles, geography, exclusions, and any additional qualification conditions. This avoids debating meeting quality after the campaign is running.
Choose based on operating preference
Choose Flat Monthly when budgeting simplicity matters and you want a steady campaign relationship. Choose Hybrid Performance when you value a lower base and want part of the fee connected to attended ICP meetings.
Neither model removes market risk. Results still depend on the strength of the offer, accessible market size, buyer timing, proof, and the team's ability to run and progress a good sales conversation.
What the headline price does not tell you
| Cost item | Beespoke standard plan | Confirm before launch |
|---|---|---|
| Strategy, list, messaging and management | Included | Target-market scope and sender count |
| Software and third-party data | Not included | Named tools, owner and monthly estimate |
| Performance fee | Hybrid plan only | Written ICP and held-meeting definition |
| Cold calling, paid ads and full-cycle closing | Not included | Separate provider or scope if required |
| Internal sales time | Client responsibility | Discovery, follow-up and CRM discipline |
Three economic scenarios
Use the calculator above with a pessimistic, expected and optimistic case. A serious decision should still be acceptable under the pessimistic assumptions. If one closed customer cannot reasonably cover several months of the program, focused human-led outbound may be economically premature.