Compare the services
| Service | Public price | Minimum | Best fit |
|---|---|---|---|
| Managed outbound lead generation | $1,500/month | Confirm engagement term before purchase | Teams that want consistent LinkedIn-led execution |
| Inbound demand generation | $99/hour | 10 hours per week | Teams that need hands-on Google Ads, SEO, AEO or GEO execution |
Outbound break-even calculator
Model the monthly economics using your assumptions. The result is a planning estimate, not a performance promise.
Change every input. A responsible buying decision should stress-test the pessimistic case, not only the expected case.
What the outbound plan includes
The standard monthly plan covers the core managed outbound work from campaign definition through qualified meeting handoff.
- ICP and targeting strategy
- Prospect list building
- Outreach messaging
- LinkedIn outbound campaign management
- Reply and follow-up management
- Qualified meeting booking
- Weekly optimization
How inbound work is billed
Inbound services are billed at $99 per hour with a minimum commitment of 10 hours per week. The minimum creates enough operating capacity for diagnosis, implementation, measurement and iteration instead of isolated tasks with no learning cycle.
The written scope should identify the channel, account access, deliverables, expected weekly allocation and approval responsibilities. Hours are service fees; media spend and third-party costs remain separate.
What is not included
Software, third-party data and advertising spend are not included. The exact stack depends on the engagement and should be agreed before purchase. Cold calling, CRM implementation, website redevelopment and full-cycle closing are not silently bundled into either service.
If the requested channel or scope falls outside the stated service, we will identify that before an engagement rather than adding surprise charges later.
Choose the service by the bottleneck
Choose managed outbound when the priority is starting qualified conversations with identifiable B2B buyers. Choose inbound work when the priority is capturing existing demand through Google Ads, improving organic search visibility or making authoritative answers easier for search engines and AI systems to retrieve.
Neither model removes market risk. Results still depend on the offer, addressable demand, buyer timing, proof, measurement quality and the team's ability to progress a credible opportunity.
What the headline price does not tell you
| Cost item | Beespoke standard | Confirm before launch |
|---|---|---|
| Outbound strategy, list, messaging and management | Included in $1,500 monthly plan | Target-market scope and sender count |
| Inbound operating time | $99/hour; 10-hour weekly minimum | Channel, allocation and deliverables |
| Software, data and advertising spend | Not included | Named tools, owner and budget |
| Website development or CRM implementation | Only when written into scope | Ownership, access and acceptance |
| Internal sales time | Client responsibility | Discovery, follow-up and CRM discipline |
Three economic scenarios
Model a pessimistic, expected and optimistic case. A serious decision should still be acceptable under the pessimistic assumptions. If one realistic customer outcome cannot justify the planned acquisition investment, the engagement may be economically premature.