Buyer planning worksheet

Beespoke ICP scorecard

Rate every signal from 0 to 3. Use evidence available today, not what the team hopes will become true after launch.

Private by design: this worksheet sends no data to Beespoke or any third party.

0–3

0Unknown or absent

1Weak

2Usable

3Strong

We can describe the target company without relying on a broad industry label.

The account universe is large enough for a test but narrow enough to review manually.

We have written exclusions that protect poor-fit accounts.

We know which role feels the problem and which role can approve change.

We can name a credible trigger, situation or reason to contact the buyer now.

The sales team can progress a multi-stakeholder conversation.

The offer solves a specific, commercially meaningful problem.

Relevant proof, expertise or a defensible point of view supports the claim.

Customer value can support human-led acquisition and sales follow-up.

A credible sender can participate in the campaign.

Someone owns fast reply handling, discovery and CRM follow-up.

The team can support a 6–12 week learning window without forcing volume.

0/36

0–15: clarify the offer, market and ownership before paying for campaign volume.